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Entering the Namibian poultry market can be a very hard thing to do, especially if you are completely new to poultry farming and the world of business as a whole, but when done right it can be highly profitable. The Namibian poultry market is mostly dominated by real good chicken and NamChicken, which are both owned by Namib Poultry.
Real good chicken is a brand that is well established, and it is the leading chicken brand in Namibia for a reason. In this blog we will look at how they have done it, and look at opportunities for you to enter the Namibian poultry market and be different, not to compete.
Why is it hard to enter the Namibian Poultry Market?
Some small Namibian poultry farmers think that they are unable to scale because other established chicken brands try to eliminate them, this is entirely not true, you cant compete because they hire the best expert professionals for marketing their poultry products and they can reach most of their customers and consumers.
Why you cant compete with big poultry brands in Namibia?
- You cannot compete with well established brands because they have gone through all the business development stages.
- They have more money than you can ever have, they an hire the best professionals to the job they need and also get the best business manager to handle their business operations.
- Their reputation speaks for itself, so they have a lot of value to leverage out.
- Wholesalers and retailers go to them and not to you.
- They have some of the best product distribution systems available.
With these reasons you can already see that if you go in with the aim of knocking off the leading top brands, you may run out of resources before you can even raffle any feathers. The only way to make your mark is to have a different marketing strategy to help you penetrate the highly competitive Namibian poultry market.
How to enter the Namibian Poultry Market
1. Market Research:
Before diving into the Namibian poultry market, conduct thorough market research to understand industry dynamics, consumer preferences, competitors, and potential opportunities. Identify gaps in the market, emerging trends, and areas where you can differentiate your products or services to gain a competitive edge.
READ MORE: How to conduct a poultry farm business Market Research in Namibia effectively.
2. Define Your Niche:
Identify a specific niche or category within the Namibian poultry market that aligns with your strengths, interests, and fits with the resources you have available.
Specific poultry niches could be organic poultry products, specialty breeds, value-added processing, or niche markets like halal or kosher poultry, defining your niche will help you target the right audience and stand out in the market.
3. Quality Assurance:
This are fundamentals and you can’t mess this up, make sure that your poultry products meet high-quality standards in terms of hygiene, safety, and nutritional value.
Implement rigorous quality control measures throughout the production process to build trust and confidence among consumers.
Invest in modern equipment, training, and best practices to consistently deliver superior products.
4. Establish Partnerships:
Remember, you can’t compete with everyone involved in the poultry industry. You need to build strategic partnerships with suppliers, distributors, retailers, and other stakeholders in the poultry value chain to expand your market reach and distribution channels.
Collaborate with local farmers, processors, and retailers to leverage their expertise, networks, and resources to penetrate new markets and gain market share.
5. Branding and Marketing:
Develop a strong brand identity and marketing strategy to effectively communicate your value proposition and differentiate your poultry products from competitors. Invest in professional branding, packaging, and promotional materials that resonate with your target audience and convey the quality, freshness, and uniqueness of your products.
6. Direct Sales and Online Platforms:
Explore direct sales channels such as farmers’ markets, community-supported agriculture (CSA) programs, and online platforms to reach consumers directly and bypass traditional distribution channels. Create an online presence through a website, social media, and e-commerce platforms to showcase your products, engage with customers, and facilitate online sales and deliveries.
7. Customer Engagement:
Focus on building strong relationships with your customers through excellent customer service, personalized interactions, and responsiveness to their needs and feedback. Encourage customer loyalty through loyalty programs, special promotions, and exclusive offers to incentivize repeat purchases and word-of-mouth referrals.
8. Continuous Improvement:
Stay agile and adaptable by continuously monitoring market trends, consumer preferences, and industry developments. Seek feedback from customers, suppliers, and partners to identify areas for improvement and innovation in your products, processes, and services. Stay abreast of technological advancements, sustainability practices, and regulatory changes to maintain a competitive edge in the dynamic poultry market.
In conclusion, breaking into the Namibian poultry market requires a combination of strategic planning, market research, quality assurance, branding, partnerships, and customer engagement. By defining your niche, delivering high-quality products, leveraging partnerships, and staying attuned to market trends, aspiring poultry entrepreneurs can successfully penetrate the market and establish a thriving presence in this dynamic industry. With dedication, innovation, and perseverance, the sky’s the limit for those looking to make their mark in the Namibian poultry market.
To read more about our Best Poultry Farming in Namibia Guide, click here.